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January 29, 2008 8:09 PM  (go back to main view)
How To Build A Large Audience Based On Posting Patterns

If the primary purpose of your Uber page is for blogging, this post is especially important for you. It’s essential to create a sort of rhythm with your blog posts and the content you’re posting on your page because readers like to follow a pattern. There are different approaches you should take depending on what type of blog you’re attempting to put out to the world.

You have to think about the psychology of a reader and people in general. People for the most part rely on consistency in their daily lives so it only makes sense that they would seek consistency in the sites they visit on the web. Your blog page is no different. Readers will come to expect certain things from your blog or page and if you don’t provide the results they’re looking for, you may lose them for good! The goal is to get people to return on a consistent basis and the best way to ensure this happens is by maintaining a rhythm on your end.

For those of you who want to run a professional blog, you should be writing 10 new posts a day. Yes, 10. 8 of these posts should be up before noon. This is because people are now spending their time at work reading blogs instead of actually doing their work (don’t worry I won’t tell your boss). Honestly though, people no longer go home at night and sit on the computer reading blogs. This activity goes on during the day. Hence the reason why you want the bulk of your content up before people hit their lunch break. And once again this is for those of you who want a professional blog. By professional I mean that you plan to generate revenue from your page. By posting numerous times a day, and at the same times every day, people will know when to come to your site to find what they’re looking for: new content. Once you start writing your posts at certain times throughout the day, stick with that. People like to show up at their usual time and expect the same result.

Many people just want to write a blog with one post per day, a personal blog. Both types of blogs can be very effective, just as long as you’re clear about what you’re going for. If readers know they can come to your page every day at 1pm and find a new post, they will be happy with that and return each day at 1. However if you decide to mix it up and start posting at all hours of the day, people will become frustrated because they will then be forced to visit your page more than one time to find your new content. After a while this may turn readers off to your blog.

If you think about this it all makes perfect sense. It’s nice to be able to rely on something, especially if it’s something you enjoy for entertainment. Imagine if there wasn’t a schedule at the movies so you never knew when something was playing. Sometimes there would be a movie for you but other times you’d have to wait around for one to start. You would get tired of it very fast.

The basic point is to establish a rhythm on your page. This will build a reliable audience based on posting patterns, which will continue to grow by word of mouth as time goes on.

This is a crucial factor in establishing an audience on your page, but I'm sure there are more ways to do this. If you know any, post them in the comments section.

Blog Comments (1):
Posted by The Urban ... on February 28, 2008 10:44 PM
hence the reason why? ugh!
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